Article Writing and The Secret Of Keeping It High Value

Do you find it hard to know what to write? Sometimes I sit with my laptop staring at the screen wondering if I am going to be able to offer anything of value to my readers. I really don't just want to churn stuff out for the sake of it, which really doesn't help anyone.

A few years ago I was a leader in a small church, it was pretty much the same challenge there too. Every week at least twice I would need to stand up and deliver a message, a new message or an old message retold. It was usually the same audience so I couldn't re use the same thing week in week out. Though once I did stand up and say, "you haven't done what I said last week, so I'm not going tell you any more".

Every delivery had to be fresh, new illustrations and explanations. Each week I needed to inspire and encourage. I learnt two things that enabled me to keep up with this for several years.

1. Input - If you are going to keep putting out quality content, you are going to need more input. For me this is mostly in the way of reading. I devour books! All sorts of books but particularly books relating to success, business, personal development, leadership, and anything else which relates to my online business. More recently I have used CD's in the car, online videos and webinars. But the best thing about books is that what you read seems to stick better in mind that what you hear. You can also go back easily and reference things, get quotes etc.

2. Get out - Having lots of input is one thing but having an original thought or something useful to say is quite another. The secret is to get out more. Create space to think and digest all the stuff you've been inputting. I find that going for a long walk or bike ride is ideal, even driving. Or do something that doesn't require a lot of thinking, painting and decorating works well for me. Anything as long as you can let your mind wander over the things you've been reading or listening to. You soon find that fresh ideas start to take shape and you have something original and worthwhile sharing. Of course when you get to sit down and write you also have some reference points to help you build your argument. Capture your thoughts straight away. Either write them down or I often use the voice memo app on my phone.

I hope this is helpful to you in getting more productive with your writing. Don't forget that the better the content we write the better and bigger the following is likely to be of readers.

Six Great Ezine Content Ideas   

Tricks To Having Article Marketing Make You Money

When it comes to making cash on the internet the biggest issue that so many people have is they just do not understand where to begin and what to do - that's about to change. Something you have to realize is the more you know about making money online the easier it's all going to be.

The primary thing that you should understand is that article marketing is a great method to make quick cash and the reason is because there are millions of sites out there that you can get your articles on. For instance think about this, you compose 1 article and publish that on 5000 websites that all receive between 10-30 visitors each day. Don't you think you would be able to earn some money from the traffic that clicks through your link? I'm very sure you can and that is one of the reasons why I want to talk to you about article marketing and what it can accomplish for you.

If you want to earn quick cash from article marketing the first thing you have to know is that you must keep at it. Where lots of individuals fail is they begin article marketing with a false hope that they will be able to earn fast cash with just writing 1 article every few days but that is not the case. What you need to realize is that in order to earn fast cash you must write no less than one article everyday and submit that article to as many article directories and blogs as you can.

Tricks to earn fast cash with article marketing

Know your subject - If you're doing article marketing than make sure that you get what you're talking about. For instance do not talk about "Cancer" if you have no clue what that actually is. Do yourself and your readers a big favor and only talk about things you have experience in.

Publish bigger posts - I am not saying writing a post that is 2000 words but make it no less than 400 or else it'll be hard for you to earn cash quickly. The reason you want to write a little bigger of a post is to make sure that your readers get just what they were wanting to get out of your article.

Write daily - If you would like to make cash online then you have to understand that you have to write daily. Lots of individuals think it does not matter if you publish 2 articles per day or 14 in 1 day but the truth is that traffic is different each day of the week and because of that you need to try to average yourself out so that you receive as much traffic and make as much money as possible.

Six Great Ezine Content Ideas   

The Importance of Using SEO Articles in Business

In today's business world, consumers search for products and services through the worldwide web, or internet. In response to this trend, businesses have created websites to promote themselves. SEO articles are a great way for your business to generate consumer activity on your targeted website. Through the use of specific keywords, search engines will be attracted to your website and link it to consumers. Once attracted to the site, consumers are able to become aware of and familiar with your business.

The initials SEO stand for 'search engine optimization.' SEO articles are a tool used in marketing to increase the visibility of a business' website. Article writers use a 1 to 3% keyword density to attract hits from search engines. This density creates a 'search engine-friendly' article. Engines scan websites for keywords and related phrases. When the search engine recognizes those keywords, it will link your website to the consumer's internet search. While specifically looking for keywords, the search engines also look for repetitive, unoriginal or copied material. If a site contains unoriginal material, the search engine is able to recognize it as such and will not link it to the consumer.

SEO articles can greatly increase the number of hits or visits to your website by targeted consumers. Carefully written articles have the appropriate keyword density and will also provide informative and interesting reading for the consumer. Through clear organization and well-thought out phrasing, an article can pique the reader's interest and encourage the consumer to browse through the rest of your business website. Businesses spend a great deal of money on maintaining websites and on advertising. Using an SEO article is an efficient way to guarantee that your money is being well-spent.

In order to draw traffic to a website, it is helpful to have someone not directly involved in the business write the article, as individuals employed in the industry will, over time, begin to use industry-familiar phrases and technical terminology in their writing. Allowing an outside writer to write the SEO articles for your website provides a link between the non-technical search queries and the technical websites. This also allows the search engines to correlate the searcher's language to the website's language.

In today's virtual world, it is not sufficient just to have a good website. The website needs to contain written material which search engines can scan for and recognize. This written material needs to be well-written and unique, attracting consumers and maintaining their continued interest. SEO articles are an important tool, bringing attention to a targeted website, bringing consumers to the business, and bringing the business to a modern level of marketing.

Six Great Ezine Content Ideas   

Article Marketing: More Traffic, More Backlinks!

Here's yet another great way to generate tons and tons of backlinks and ultimately gain more traffic to your site. It's called Article Marketing. This is one of my personal favorites, simply because after you get signed up for all the article directories, all you have to do is edit some profile information and put your link code in the Resource box. After that you can post your ORIGINAL, quality articles and your Resource box with your link code will be automatically placed on the article's page. Posting your articles on multiple article directories will ensure that you get the most links possible and a variety of them. The article directories that you'll want to be posting to are the ones with decent PageRank. Basically any site with a PageRank above 3 is good but if you find a reputable 2 level there's no reason to let it slide by.

By submitting your articles you're allowing others to place your articles on their sites as well (as long as they include your Resource box of course!). This, in turn, will be even more backlinks for you. The longer your articles are up the more popular they will become. I know from personal experience that an article can be found on thousands of sites across the net from only a few short months after publishing. This is a form of what I like to call viral marketing, because after the initial submission you really don't have to do anything but wait for others to link to it, and trust me, they WILL!

Some people like to claim that Article Marketing doesn't work or just isn't effective enough, but I can tell you for a FACT that Article Marketing, when used properly, can produce astounding results. The only way you can fail is if you don't try, I mean seriously, the hardest part about it is the actual writing, but you're sitting in front of the largest information directory ever compiled in the history of humanity! There's no rule that says you can't look over information or check out someone else's articles for a jumpstart, just don't plagiarize - most article directories screen for this anyway so your article wouldn't go live and you'd end up just wasting your time.

Let's look at the ways Article Marketing can benefit you:

ties you in with quality content, increasing your reputation places a link on the article directory websites (all of them and on as many pages as you post articles + your profile!) PageRank increases from the good PR of the article directories + the added backlinks other sites will begin posting your articles with your link, adding more backlinks people click your links and go to your site (more traffic) Googlebot crawls your site more often because of the increased backlinks people are more likely to see your site in the search engines because you're becoming a SEO Guru!

How could you not think Article Marketing is effective? Insane... Happy marketing, friends!

Six Great Ezine Content Ideas   

Basic Information About Solo Ads!

Advertising with solo ads is not rocket science! I'm sure that almost anyone has seen at least one solo ad and can figure out how to write one. You only need a little guidance with writing that first solo ad to make it effective.

Placing a solo ad is a very effective way to advertise because it goes out to a crowd of people who ask for your information. It is delivered right to their inbox.

The subject line of you solo ad will be the first thing that they will see, make it something to strike their attention. Your subject line will determine if they are attracted enough to open the e-mail and read it and take action on your information.

With solo ads you are given more space to tell your readers about all the benefits of your product or service. Be personal like you are having a conversation with your friend. Write your ad like you're actually sitting across from the person or talking to them on the phone. Keep it short and to the point. You don't want to sell anything you just want them to get to your web-site.

The most important part of advertising is targeting you audience. Let them know what you can do for them, why do they need this, how will it help them? You really want to focus on their needs here.

You want to find an ezine that has the same topic like the product or service you are promoting. I suggest once you find a ezine that is targeted to what you are selling, that you subscribe to their list. When you subscribe to their list you can learn more about the types of advertising that they do and you will also know when your own ad is sent out

Start testing your solo ad in a smaller ezine as they will be less expensive for you. Then when you have tweaked your ad and it is successful you can move to the larger, more expensive ones. Lots of ezines offer 2 for 1 solo ads, look for the sales. The more times your ad runs, the more profits you should make. And don't forget to test and track your ad.

Include a call to action, tell them what to do! You can also put in more than one link to your website in a solo ad. After a paragraph or two put that link there, if you have created enough interest and they are ready to go on to see what it is you are talking about and buy now, why wait until the end. They may have lost interest by then and you just lost the sale.

Always read through your ad a few times out loud to make sure it sounds good to you and always use spell check on your work. Your goal is to have a professional looking ad that attracts your audience.

Spend your time and attention on what counts. Writing great copy, sticking to your budget, and finding a publisher that you feel is in your niche. Solo ads are not a one shot deal, you will want to place it again and again.

Six Great Ezine Content Ideas   

Ezine Publishing

When I began using the method of Ezine publishing and first submitted my articles, I found it a challenge as it was a new venture for me and quite difficult to learn the system. I experienced difficulties initially in getting my articles approved but after a small learning curve I confidently use this medium as a way to enhance my online marketing efforts.

By using Ezine publishing owners of businesses have one of the most powerful tools available to develop and market a business on the internet and over time build a recognised brand. This has been one of the greatest assets of the internet since its conception to provide the opportunity and actively promote e-commerce.

With Ezine publishing success is quite simple, all you need to do in order to be successful is to research information and allow yourself sufficient time to become familiar with the system, have patience with yourself and the system when first submitting your articles. Ensure that the content is interesting to the people you are trying to attract to your website. When starting with Ezine publishing it is best to write about subjects that you are comfortable with and that you have a sufficient knowledge of to produce an interesting article.

When using Ezine publishing you will want to determine the main purpose of using the site, do you want to attract visitors to your site, bring in traffic, or just advertise your products or services? You should then write your article with this in mind.

Another way to succeed with Ezine publishing is to learn about your competition. It is always beneficial to seek out and subscribe to the Ezine publications of your competitors and by doing this you will find out what is good and bad about their articles, you can learn from their mistakes and apply those findings to your articles.

Once you have completed the first steps and launched your first publication you will then need to decide how often you want to publish your Ezine articles. The frequency is left entirely to you and the time that you have allocated in your business schedule. Ezine publishing can be used daily, weekly or monthly alongside other marketing mediums. You also need to determine what format your Ezine publishing will take, some great articles have just been be a list of tips, a list of ideas, step by step instructions on how to do something or just a straight forward informal article. The next step is in to decide whether or not you want to write this content by yourself or invite other guest writers to supply content for you. When looking to make money with Ezine publishing some sites allow you to offer classified ad space as well.

The last step for your Ezine publishing is to find a hosting site for your publication. Most marketing experts recommend that you use a professional Ezine hosting site to send and receive your Ezine publications. Websites such as Topica are among the best sites to use when running an online marketing campaign. Sites like these will help new publishers with all phases of the process and they will also help make managing the Ezine publishing site easy. The site will even help new publishers grow their list of subscribers.

If you take all of this information into consideration you will be assured success when you begin an Ezine publication site for your business it is very important to use all of the resources available to make a campaign successful and effectively promote your business.

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How To Sell Your Products Through Ezine Ads

Businesses are constantly looking for ways to expand their business, including online ones, and that means advertising. There are a lot of different places you can advertise, but not all of them provide really specific sources of traffic. One of the more targeted ways to advertise is using ezines.

Ezines are basically online newsletters, used by companies to create a closer relationship with customers, by keeping them up to date with what's going on. They're rather effective in doing this, but quite a lot of the time their primary focus becomes getting paid to advertise, especially after they become more popular.

Selling your products through ezines can be very effective, because of the targeted traffic you can get from them. All you need to do is find an ezine that specifically targets the kind of people who would honestly be interested in your product. Once you have found a good possibility, you can place an ad. Prices vary depending on the amount of subscribers and placement of the advertisement, so you need to be willing to fork out a little money.

Of course, finding a specifically targeted ezine is no easy task. An internet search is a simple enough way to find them, but then you do need to do a little trial and error when trying to get the best results. Testing out a few different ezines is beneficial, so you can work out which ones are going to work for you and which ones are going to be a waste of your time and money. The more specific to your niche, the more sales you are potentially going to make.

It is worth the extra money to get an advertisement slot on an ezine with a lot of subscribers, or to get a position that is nearest the top or the most noticeable, as these are definitely going to get more attention, and therefore hopefully rake in more sales. Always try to avoid the cheaper, less noticeable spots. Despite the fact that these don't cost as much money, they aren't going to make you much money either.

Solo ads are also very good investments when using ezines to sell a product. Using solo advertising means to be the sole advertiser on the ezine, therefore taking more of the viewer's attention. You can see how this is worthwhile.

You will also need to have an advertisement designed. You can outsource that to someone else for a price, usually quite a low one, or you could create it yourself. Either way, it is a good idea to be flexible with it, and be able to change it at a minute's notice, maybe even keeping a few different versions spare, just so you can figure out which ones are having the most impact and getting the most sales.

Ezines are very useful to businesses, as they do help a lot in selling their products, thanks to the advertising they provide. You can get thousands of sales using these online newsletters, and there is nothing better than that.

Six Great Ezine Content Ideas   

Writing Good Solo Ads

If you aren't writing good solo ads, things won't be much fun for you. Solo ads are a great source of traffic that many people struggle to get right. The fact is if you don't have a small marketing budget, it can be hard to make this form of advertising work well for you. But, if you can follow a proven plan, you just might succeed. Here's a great plan of attack:

Get people's attention. How are you going to get people to buy your products if you can't even get them to open your email? The subject line must compel people to open your email. This is the first step in the process of writing effective solo ad copy. What is a problem in your niche? Using problem based email subject lines works great. Write a subject line that gets people thinking about a problem they struggle with. It almost always get people to open.

Shorter ad copy always works best. Do you REALLY think that someone will read your entire email? Of course they won't. People like to scan content and look for whatever is most interesting to them. So keep your email copy around 150 words. Use bullet points that explain the benefits of your product and never write more than 2 sentences per paragraph. If you can make your content easy on the eyes, your click through rate will be outstanding.

Get people to click through to your lead capture page. Here's the most important part of your solo ad: getting people to click through to your squeeze page. Nothing else matters! If you aren't getting people to click through and join your mailing list so that you can warm them up to your products and services, you are losing.

Test and track every e-zine you publish to. If you want to write the best ad copy, track the results of previous ads. I know this might sound obvious but it is almost always overlooked by newbies. Believe it or not, you can actually keep using the same email over and over again. If it performs well for one e-zine, chances are that it will also do well for a different e-zine. If it isn't broken, don't fix it! Once you are experienced in writing good solo ads, it will be very easy to success with solo advertising.

Each step has its place. The subject line gets people to open the email, and the email ad copy sells the click. Focus your efforts on mastering each step, and writing good solo ads will become a natural process for you.

Six Great Ezine Content Ideas   

Article Marketing - "At What Cost?"

The thought and practice of article marketing isn't bad in itself but there can be unwelcome consequences resulting in distrust towards some article submission sites. When one decides to put forth specific knowledge, hard-fought for article marketing knowledge bearing key info to whatever a seeking soul might be searching for, they do so with integrity. No one wants to put bad information out there with the hope of helping someone and end up doing the opposite, at least no one I know. Some article writers (if not most) treat their work as if its personal, taking care that it reads right and delivers the message in such a way leaving no doubt as to its legitimacy, authorship and value. Great pride can be taken in work well done as it carries a special kind of shine.

With the above being as it is you would think article submission sites would have a secure way of knowing what, where and when an article shows up along with the who it's showing up with.Some sort of system code that could safeguard an article's purpose and value.Today a writer can put up an article about any subject with the intent of pointing said article towards a profit or nonprofit website through the use of a link in the bio box.In return the submission site will post the work in the proper category on their site where it can be used for reference and if your lucky enough to have everything working right you just might end up on the very top in search engine heaven.

There are rules and regulations pertaining to the use of submitted articles (copyright included) that are supposed to keep things on the straight and narrow but they don't do enough.What occurs sometimes when someone wants to use the article as reference is they will use the article without any reference as to who authored the piece.This is against the rules, giving no credit and trying to profit off the backs of others.If you have an article showing good position on Google for instance and someone comes along( copy and pasting) sees your article gold piece and deciding it will work, places the article on their own site minus any part of the bio therefore leading whomever comes to the site to believe in their genius and on to securing the benefit for sale.("No Charge")

Some might be flattered by seeing their work out there,but the first time you see another site(not yours) suddenly appearing high on the page with your site dropping below,( if not off altogether) using your words verbatim minus any reference to the author along with the same word press platform, you won't be flattered for long.There really is no remedy for this, not one you'd pursue anyway that was worth your time and effort. Article submission sites will give you what seems like the answer but going that route just leads to going in circles with a lot of work you really didn't bargain for.("No Charge")Shout all you want at that website from Thailand, they won't hear you over the ka-ching! ka-ching!

Six Great Ezine Content Ideas   

How to Make Your Ezine Newsletters More Interesting

What do we mean by "interesting?" Merriam-Webster's dictionary says that interest is "A feeling that accompanies or causes special attention to an object." This is what you want to create in your readers: A feeling that they want to give your newsletter special attention.

While this is certainly as true for hard copy newsletters as for ezines (also known as email newsletters), this article focuses on those nifty little messages that land in your readers' inboxes. Of course, we all have inboxes swamped with ezines. So here you can read about ways to distinguish your own ezine, to make it interesting enough to get your reader reading, saving, and even acting on your material.

Appearance

First of all, appearance is critical for creating interest. A cluttered, heavily-worded, over-designed ezine will kill interest faster than anything, no matter how intriguing your topic. Present your reader with a simple, attractive layout. Make your ezine appears easy to read. Use plenty of white space, keep your articles very short (not more than 200 words), and use links to your website for longer pieces. You want your reader to think not only "this is my kind of topic" but also "this will be a pleasure to read." Images, in small numbers, will help set your tone-be sure they are directly related to your message. You'll be surprised to learn how many free-for-downloading images you can find on the internet.

Content

Once you have mastered the appearance of your ezine, it's time to turn to content. But don't assume that content means just what you have to say in your articles, because there are several kinds of content: articles themselves, plus links to your website, plus offers, testimonials, coupons, and news.

For interesting content, understand who your reader is

To make your content truly interesting, it's wise to start with an understanding of your readers. Perhaps you know many of them, what they want, what they can afford, why they like what you have to offer. It often helps to imagine a typical reader, in some detail. For example, a mother of young children, concerned about environmental health, who lives in a suburb, feeds her kids organic food and rides a bike. Another example: a 30-something man, or woman, who loves good wine and wants to know more, especially about how to build a wine collection on a tight budget. With these "characters" in mind you'll do a better job of writing articles to interest your audience.

Links, testimonials, news stories, coupons

Make sure that you offer links of interest, for example, "View photos of our visit to the Westford Dairy Farm in July." Testimonials are useful not only because they affirm the quality of your work, but they also interest your readers by telling a kind of story about someone who has already purchased your product, or joined your club. Brief news items are stories in themselves. Have you launched a fundraising campaign? Hired a new director? Worded right, this kind of news also tells a story to interest your reader. And, of course, coupons encourage action, reminding your readers that they can easily purchase what you have for sale, and at some kind of discount.

Calls to action

Having thoroughly interested your reader, be sure to invite some action, whether it's saving the ezine in a special Inbox folder or forwarding it to a friend. Coupons encourage action, of course, but so do invitations like "visit our site for more information on how we can help you" and calls for purchase like "act now before the deadline."

Copyright (c) 2011 Jane Sherwin. You may reprint this entire article and you must include the copyright info and the following statement: "Jane Sherwin is a writer who helps hospitals and other healthcare facilities communicate their strengths and connect with their readers."

Six Great Ezine Content Ideas   

Ezine Marketing: Six Easy Ezine Content Ideas

Ezines are fantastic marketing tools but good content can be hard to come up with. Here are six easy ideas for content you can use in your ezine.

1. Share the content burden by partnering with other, non-competitive organizations and individuals.

Whether they're peers, clients, prospects, professional media organisations, industry authorities or whatever, lots of people can be persuaded to give you content if you remind them what's in it for them: exposure with a relevant audience.

This works both on the level of the business, and the individual (smart professionals recognise that their profile within an industry is a major factor in their employment prospects).

And it works even better if an interviewee, for example, has their own following, because it can provide an opportunity for you to cross-fertilize your lists.

But be careful not to come to rely on third party content - remember it is YOU and YOUR expertise that the ezine is there to showcase!

Three tips on successfully sharing the content burden:

• Brief contributors properly. Ensure contributors have sufficient information to do a good job for you: be clear on what you want and expect: format, number of words, and so on.

• Produce a one-page profile of your ezine to guide contributors. This is the easiest way to keep outside contributors and in-house staff alike 'on message'. Include information on your ezine's readership, purpose, history, usual subject matter and business objectives.

• Get your deals with contractors straight from day one. If you're planning a more obviously commercial or ongoing relationship with a contractor to produce content for you, make sure you agree, preferably in a contract and certainly in writing, expectations, rights and obligations, from the very beginning. When should they submit material? How long should it be? Who owns the material, and where and when can it be used? Consider all these issues now, before they become problems later, and take legal advice if necessary.

2. Include a dedicated client or subscriber area.

Sales authority Jeffrey Gitomer's weekly 'Sales Caffeine' ezine for salespeople always includes an area for subscribers' 'sightings': snapshots of Jeffrey's sales books and CDs, the weirder the better.

This has three obvious benefits - it showcases the products, generates light-hearted subscriber interaction, and has a viral marketing effect (how many other people do you think those featured subscribers tell about, show, and forward that email on to?).

Other sources of content from your clients might include a) news and success stories b) client-submitted profiles (individuals or business), c) people moves, especially if you operate in a close-knit industry with regular inter-company movement, d) job opportunities with your clients.

You may also be able to work out a clever way in which featuring in this kind of section is restricted to clients who give you business, or a certain amount of business, thereby acting as a cue or incentive for the non-clients or low value clients who subscribe to your ezine to get more involved with you.

3. Use subscriber feedback as a source of, or inspiration for, content.

With a reasonably sized audience, you should start to get feedback from subscribers anyway, so comment on their feedback, or ask if you can reproduce their comments verbatim.

This can be a way of garnering feedback, generating content AND getting more customer contact, particularly if you offer incentives for feedback.

For example, you might offer a 20% discount voucher for your store each month for the subscriber who provides the most useful feedback on what they like about your service.

Not only can you learn about what you're doing well, but you can package it into ezine content in the form of a 'good news story', AND get to build the relationship with your happy customer when they come in to use the discount.

4. Repeat popular content.

With even the very best-read ezines averaging open rates of 40% maximum, the fact is that any given ezine you send out will not be read by most of the people on your list.

And, of course, we hope that lots of brand new people will be joining your list every day.

It stands to reason therefore that your hard-produced content is going to waste at least some of the time unless you repeat it, at least in the form of summaries with links.

Of course, if you are repeating content, put it only after new content, and mention that it's been repeated due to popular demand, great interest or exceptional quality.

5. Ongoing glossary.

If you work in an industry with a lot of technical language, this can be a very useful service. Feature one or two words a week and explain what they mean.

6. 'Recent articles.'

Add a 'Recent articles' section to your ezine linking through to articles from recent ezines. Typical ezine open rates are 40%. That means an awful lot of people, for whatever reason, will miss a given article - it doesn't however mean they're not interested, so give them a second chance to see your best content.

Happy ezine publishing!

Six Great Ezine Content Ideas   

Why You Should Publish an eZine

Many people think you need a product to make any money on the internet. This is not strictly true as you can do so by creating and publishing an electronic newsletter, otherwise known as an eZine. This has a number of advantages which I will outline further.

This is how it works. You will have an opt-in list whereby people sign up to receive more information from you. You can then send out your promotions, articles or eZine to them on a daily, weekly, monthly basis. It's your choice how you set this up with your autoresponder. Just remember not to spam your subscribers every moment of the day. They will soon get tired of this and unsubscribe. This is not good for your business so always try to keep within the laws of email.

Now if you were to publish a traditional type of newsletter a lot of trees would be used in the process. With an eZine it is an electronic document sent via email so it is pretty ethical. Use it to spread your experience and knowledge about your subject material.

You don't need staff or any expensive printing facility. There are no wages to pay and no time gets wasted either. Just compose the eZine, proofread and then email to your subscribers. It does not get any easier. This is how business is done in the modern world and you can grab a slice of the pie right now in your internet marketing efforts.

To get started you need to be signed up with an autoresponder service such as Aweber. You will then be able to take advantage of the broadcast features available to blast out your eZine to your subscribers.

What should your eZine contain? You should aim for fresh up to date content related to your niche. People always want the latest news and you can find this by looking in publications such as magazines. You may even find something useful on the internet on another website. Whatever you do make sure you do not blatantly copy someone else's work. They invested a lot of time and effort in their work and it is not right that someone should steal it. If you find something interesting look at how you can rewrite it. Perhaps add some humour into it as this makes the eZine have a less formal tone.

It is important to develop relationships with your subscribers. You can build your credibility and show your expertise. This in turn will hopefully drive people to your site. More visitors will result in more sales for your service or products. Remember your eZine should maintain the same high quality of articles as there are on your website. Be consistent with everything you do in your internet business.

If you don't have the capability to create your own product then eZine marketing could be just what you have been waiting for. You will be able to insert affiliate links to other peoples products in the eZine and hopefully get some sales.

Six Great Ezine Content Ideas   

Are Online Industry Newsletters Dummying Down - If So Why?

A short time ago, I made the decision to remove myself from an industry newsletter that I had subscribed to for over five years. It was in the franchising industry, and the company is one which I had once highly valued, and considered it one of the top companies for information in this sector. Why did I remove myself from this list you ask? Because the commentary, and the articles were so dummied down that they were no longer of any value.

Sure, I received the e-mail every single day without fail. But then something interesting happened about six months ago, and that was the introduction of social networking. The e-mail newsletter had all sorts of buttons that I could re-Tweet this, post that on Facebook, and interactively use the e-mail newsletter's information for the benefit of that company, rather than the benefit of myself. In other words they were trying to get me to push their information in a viral way through the Internet using my own credibility, and through my contacts.

However, the content had dummied itself down so badly, that I wouldn't send that to anyone I know in the industry. In fact I don't even believe the information in the newsletter would be valuable to someone who doesn't know a thing about franchising and is only interested in starting a business of their own. Now then, I'm not going to mention this e-mail newsletter by name because there are so many in the franchising industry, which are doing the same thing now. And it's not just the franchising sector either. I've been noticing the same thing in several other industries, with their newsletters as well.

You see, I'm in a unique situation because I take about 75 different online newsletters, which I receive every day from a number of industries. And I've seen a migration to crappy content for the sake of volume, and maintaining a daily routine. The reality is; as an industry expert that sort of information doesn't interest me. Secondly, I am worried for those who are getting into the industry that they are reading such garbage, purported by a company with a once stellar reputation.

I'd say you should let this be a lesson to your company. Don't just put out is useless information for the sake of completing your daily e-mail newsletter and filling it with content. Make sure you are sending out valuable information, and don't assume that every user which receives your e-mail cares about teenage style social networking. Now then, I presented this article as a comment and a question. That question was; are online industry newsletters dummying down with social networking content at a fifth grade reading level?

Yes they are, and I believe this is a mistake. Apparently, they think that the social networks with hundreds of millions of subscribers are their chance to break into a new customer base. Maybe that is one way to do it, but it doesn't make sense to alienate your loyal users in trade for hundreds of millions of potential users that aren't going to buy anything anyway. If you can't do better than that with your online newsletter, then maybe you shouldn't have one. After all, the Internet is already flooded with them. It's time to stand above the rest, not go snorkeling in a cesspool.

One option might be to have two online newsletters, one for teenagers and first-graders, and one for industry professionals, those that will be in the industry for some time in the future, and have been for many years the prior. Indeed I hope you will please consider all this and think on it.

Six Great Ezine Content Ideas   

Write Articles Quickly And Smoothly Without Getting Writer's Block

Precision targeted, high quality traffic is the lifeblood of any website or blog. There are several techniques to attract visitors for free to your website, but success comes residually when you write articles and submit them to article directories and ezines. You may be thinking "I cannot write", "My grammar is terrible", or maybe English is not your native language...

I am about to reveal how anyone can quickly and easily learn the art of writing articles and allowing them to be republished, watch your traffic explode!

This is a step-by-step formula that I use to write articles. Although it is not necessary to follow word for word, it makes a good solid blueprint one could follow...

Do your research when you write an article you want it to be reviewed by as many people as possible, make it search engine friendly, easy to be indexed and make sure it contains good solid information. In addition, to finding a profitable niche, content that is relevant and scattered generously, but not over exaggerated with the keywords should do the trick.

Write a headline for your article - It is important to feature keywords in your title. A title should be catchy - it's your chance to get the attention of a browser and make them want to read more. If you use "shock tactics" to engage your reader, make sure you qualify your claims later when they read the article.

Introduction - in the first few sentences, you should try to inform the reader what they can expect to gain by reading further. However, you do not want to reveal everything at this stage, and leave nothing to say later.

The body of your text - Now you can dig deeper into your content and explain the points you mentioned earlier. Give your reader a reason to keep reading, something to come they just don't want to miss out on. Keep these facts, add a touch of humor and a dash of excitement. Do not be afraid to let your personality shine through, when writing articles.

After writing a few, the more articles you write, the more competent and confident you become in turn, you develop your own unique style.

Conclusion - Your work is nearing completion. You just have to combine all of the information in the article together. Repeat the main points of your article and decisively conclude the message. You can also include suggestions of additional information that you have to offer.

And finally - but very important, be sure to include your resource box "or" call to action, giving the reader a opportunity to visit your website for more information. Keep it short, try to provoke enthusiasm for writing articles or whatever your topic covers - don't bore them to death!

Writing articles is not that difficult, according to a simple formula - anyone can do it! Remember, the careful use of keywords (but not too much) to attract more search engine listings, the body of the text is informative and interesting, your resource box should make people want to visit your website and learn more.

Six Great Ezine Content Ideas   

Websites That Have the Most Interesting, Relevant, and Engaging Articles

With so much information available to us on the web in today's world, it can be rather difficult to determine the best websites to view articles written on subjects of interest or articles to add to your website content. Here are some of my favorite sites featuring articles on any topic you can imagine:

EzineArticles.Com This website is by far the most well known, most trusted, and most visited article publishing site. They began in 1999 and have been going strong ever since, featuring an article database that contains hundreds of thousands of articles written by quality authors. Each article is reviewed for quality and approved by an actual human editor too which assures your exposure to only the best articles available. Aside from reading articles on this site, EzineArticles allows you to publish any author's article on your website as long as you give credit to the author and don't exceed use of 25 articles per year.

ArticleAlley.Com ArticleAlley is a site that features over 90,000 authors who submit content that you can use on your website for free. All you have to do in exchange is provide the contributing author with a working hyperlink back to their website. They have content available on topics ranging from automotives to web design. There is opinion out there that ArticleAlley is specifically a great website for obtaining e-business articles.

Squidoo.Com With Squidoo you cannot use any posted articles on your website, however if you are looking for some great reads this is certainly the place. They feature millions of pages with content, advice, and recommendations on any topic you can think of. Interestingly, they call these user-built pages on their databases 'lenses', and they provide that user's take on their topic of interest.

GoArticles.Com This is a free content article directory. They feature quality articles written by authors on a large variety of topics and all articles are indexed very well so it's a piece of cake finding what you're looking for. If you need articles for your website within a short period of time, GoArticles is a great place to obtain them from as the process is so easy - Simply search for the subject you require an article on and a list is populated with related articles, choose the articles you want, and then check your email where you'll find they are waiting for you. GoArticles does recommend you email the author first, however, to make sure it's okay to use their work.

IdeaMarketers.Com Great site for all your website content needs. Not only can you find articles here, you can also obtain press releases, eBooks, videos, audio, artwork, photos, graphics, and ideas simply by requesting permission from the author. Their website's 'channels' feature submitted work on topics such as arts/writing/publish, business, education, entertainment/news, home/family, life, marketing, tech, money, and travel. This is definitely your 'one stop shop' kind of website.

Six Great Ezine Content Ideas