Many people think you need a product to make any money on the internet. This is not strictly true as you can do so by creating and publishing an electronic newsletter, otherwise known as an eZine. This has a number of advantages which I will outline further.
This is how it works. You will have an opt-in list whereby people sign up to receive more information from you. You can then send out your promotions, articles or eZine to them on a daily, weekly, monthly basis. It's your choice how you set this up with your autoresponder. Just remember not to spam your subscribers every moment of the day. They will soon get tired of this and unsubscribe. This is not good for your business so always try to keep within the laws of email.
Now if you were to publish a traditional type of newsletter a lot of trees would be used in the process. With an eZine it is an electronic document sent via email so it is pretty ethical. Use it to spread your experience and knowledge about your subject material.
You don't need staff or any expensive printing facility. There are no wages to pay and no time gets wasted either. Just compose the eZine, proofread and then email to your subscribers. It does not get any easier. This is how business is done in the modern world and you can grab a slice of the pie right now in your internet marketing efforts.
To get started you need to be signed up with an autoresponder service such as Aweber. You will then be able to take advantage of the broadcast features available to blast out your eZine to your subscribers.
What should your eZine contain? You should aim for fresh up to date content related to your niche. People always want the latest news and you can find this by looking in publications such as magazines. You may even find something useful on the internet on another website. Whatever you do make sure you do not blatantly copy someone else's work. They invested a lot of time and effort in their work and it is not right that someone should steal it. If you find something interesting look at how you can rewrite it. Perhaps add some humour into it as this makes the eZine have a less formal tone.
It is important to develop relationships with your subscribers. You can build your credibility and show your expertise. This in turn will hopefully drive people to your site. More visitors will result in more sales for your service or products. Remember your eZine should maintain the same high quality of articles as there are on your website. Be consistent with everything you do in your internet business.
If you don't have the capability to create your own product then eZine marketing could be just what you have been waiting for. You will be able to insert affiliate links to other peoples products in the eZine and hopefully get some sales.
Six Great Ezine Content Ideas
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